a Jordanian public shareholding company, which has successfully devolved into a major player in the Jordanian banking system over the last few years. The bank currently operates a domestic network of 62 branches and offices distributed throughout Jordan in addition to other branches in Palestine and in Cyprus.
We have designed many branches of JKB located in many cities with two identities,
creating a differentiating customer experience,
• Creating an emotional experience. • Adding more fun & happiness into banking. • Redeﬁning the art of banking. Making banking delightful as banking is an art!
We looked to the company’s logo for its identity, rich with geometric angles and a color palett, the crisp & modern appeal of the banks character is revealed through the iconic façade which features a striking balance between solid and void.
Here, sprawling glass windows splash from bold architectural elements. The façade features a remarkable design statement conveyed through the enveloping yellow. Alucoobond strip that houses an ATM machine and the banks logo. Interestingly the strip takes an angle and turns into canopy and continues horizontally in the form of louvers.
Indoors, this spectacular three-dimensional interplay echoes through the introduction of geometric shapes and sharp corners, dressed in striking materials such as glass or contact film surfaces, both colored. The dynamic aesthetics had to merge with a serene and transparent ambience. Bold primary colors splashed throughout the space create a striking contrast to the predominantly white backdrop. While the overall ambience is modern and striking, it is tailored to maximize the flow of traffic with careful attention to the public and private spaces.
The outcome of the striking color palette blue, yellow and white and the decorative elements take shape in the form of eye-catching design elements such as the customized furniture . the distinctive visual language is defined and expressed through splashing shapes, wall grooves and other elements, while texture and form are used to create a sense of tactile warmth. A stretched glossy colored film runs across the ceiling . where geometric shapes dressed in glass are projected onto the floors.
The flow of white throughout the space emits a reassuring experience while the splashes of contemporary design dismantle the most conformist banking design schemes. Here, the striking balance between timeless white and contemporary injections of stylish appeal reveal a tech-savvy environment space where clients feel welcome as well as reflect the banks futuristic approach.